Cover of Any Wednesday by Keith Reinhard

Any Wednesday – Cualquier Miércoles

The memo “Any Wednesday,” written by DDB chairman Keith Reinhard, ran weekly for 23 years. It featured an image of a torn-out sheet of lined, spiral-bound paper, with breezy observations about the ad industry written sideways on the page. “There was a great Spanish poet named Juan Ramón Jiménez, who said, “When they give you ruled paper, write the other way”, Reinhard explains. Read more